What’s the fascination with the word ‘aura’?

Pictures from www.fotopages.com

I believe it all started with the mildly talented reality show contestant.

Malaysians just love underdogs (if you can call them ‘underdogs’) or may be not underdogs but people who are less capable than the obvious choice.

Malaysians will vote them into place and we all end up in a mess.

And today, the word aura is being used to glorify all types of products with no or minimal track record.

And we the consuming public just go along --- accepting without thinking.

Baguslah tu... Hidup mediocre.